Get more visitors this summer with the French Riviera Art Guide

What it is

The French Riviera Art Guide is:

• A curated, editorial digital guide to art destinations between Menton and Saint-Tropez (40+ venues)
• A mobile-first, downloadable guide designed for use during travel and planning
• A selection of handpicked venues, chosen for quality and visitor experience
• Invitation-based participation for venue, ensuring a high and consistent level
• A trusted recommendation designed to inspire and engage — not advertising
• A visually strong, modern format, easy to download and save on mobile
• Published in English and free for users, reaching both international and local audiences

Based on our proven Scandinavian model, the guide has been developed and tested on the French Riviera through two pilot editions in 2024 and 2025.

More than an old-style listing, the guide functions as an iengaging planning tool — used when visitors decide what to experience.

The goal:
To make it simple and inspiring for people to spend their free time on high-quality art experiences — from single visits to day trips and weekend getaways.

Why it works

We reach the audience before they start searching — at the moment they begin thinking about how to spend their time. 

Without guidance, many visitors default to familiar destinations. The guide expands their awareness and influences where they choose to go.

Instead of relying on users to navigate fragmented websites of the art institutions of varied quality, and to avoid missing out on large chunks of the region's offering, the French Riviera Art Guide:

• Presents a complete, curated overview in one place – with curated editorials and storytelling per venue
• Inspires interest and curiosity
• Simplifies the decision of where to go
• 1 in 4 users download the guide (~25% conversion rate from the targeted traffic)

It captures:

• A motivated audience with a clear intention to visit, but who: 
  • are not actively searching for museum exhibitions and art destinations, Or who do not know where to look
  • are unaware of the full cultural offering
  • tend to default for familiar or nearby alternatives 
  • lack time or direction to do their own research

Format, audience & distribution

The guide is designed for real use throughout the summer:

• Fully mobile-optimised, easy to download and save on the phone, pc or e-mail inbox
• Interactive map and wish list
• Modern, visual, and easy to navigate user interphase
• Follow-up emails that reinforce engagement and drive visits: 70–90% open rates on email communication after the download

Audience:

• Art-interested and culturally curious users
• Those not familiar with local art offering
• ~50% French/local, ~50% international
• One download = multiple visitors (friends, family)
• Published in English to reach both international visitors and a large French-speaking audience.

Distribution:

• 3,5 months, from June to mid-September
• Targeted paid campaigns (Instagram & Facebook) through all period  
• The Art Trotter’s social media and e-mail channels 

How your venue is featured

• Editorial presentation of your venue as a recommendation (text + images + link)

• Placement in a curated, high-quality context 

• Visibility in a guide that is actively used — not just seen

• Inclusion in interactive map, wish list, and email follow-ups 

Participation is based on a fee, ensuring a consistent level of quality.

Results you get

• Increased foot traffic and ticket sales
• Higher engagement on-site (shop, café, exhibitions)
• Visibility among visitors actively planning experiences
• Long-term impact beyond the summer period and after the campaign is over 

Key difference from other advertising and guide platforms 

This is not a traditional guide — it is a tool used when decisions are made.

Others: scroll, read, forget →  French Riviera Art Guide: save, plan, choose and be reminded by email 

Others: immediate attention → French Riviera Art Guide: is actively used through out all summer. 

Others: attract/visible only to people who are located in the same area → French Riviera Art Guide: encourages to travel along the coast for day trips and weekend get aways.

Others: need be known by users/on demand guides → French Riviera Art Guide: provides all information right where the user is – online, on social media 

Others: not mobile friendly → French Riviera Art Guide: fully mobile optimised, very easy to use

Private gallery package: €1.500 

• One dedicated editorial page in the guide per venue
• Visual presentation with images & direct link to your website / online plattform
• Placement on the interactive map
• Visibility in the guide’s wish list 
• Distribution through targeted advertising on social media during the entire period (3 months)

• Featured in follow-up email after download 
  → Your venue is highlighted as one of our "top 3 destinations", sent to all users who downloaded the guide in a follow up e-mail 
• Duration: 3,5 months (June – mid-September)  

Optional, included: 

• Video feature of your venue (interior or exterior) in the promo video campaign and/or on the guide's sign up page (NB: subject to the material quality and visuals' capatibility with the campaign's overall aesthetics and style) 
• Photo feature of your venue on the guide's sign up page 

Deadline to join: 15 May

Send an email to team@thearttrotter.com with:

• Short description of your summer program, information about the gallery, the artist(s) exhibited, and any planned events for the period 
• 2–3 high-quality images and video