Get more visitors this summer with the French Riviera Art Guide

What it is

The French Riviera Art Guide is:

• A curated, editorial digital guide to art venues and destinations in the south of France, between Menton and Saint-Tropez (nearly 40 venues)
• Invitation-based participation for venues – curated selection and high quality content
• A mobile-first, downloadable guide designed for use during travel and planning
  
• A visually strong, modern format, easy to download and save on mobile
• A recommendation designed to inspire and engage — not advertising
• Published in English and free for users, reaching both international and local audiences
• Campaign period: 3,5 months from June to mid September 

Based on our proven Scandinavian model, the guide has been developed and tested on the French Riviera through two pilot editions in 2024 and 2025.

More than an old-style listing, the guide functions as a simple, inspiring and engaging  tool to plan high-quality art experiences.

Why it works

We reach the audience before they start searching — at the moment they begin thinking about how to spend their time. 

Without guidance, many visitors default to familiar destinations. The guide expands their awareness and influences where they choose to go.

Instead of relying on users to navigate fragmented websites of the art institutions of varied quality, and to avoid missing out on large chunks of the region's offering, the French Riviera Art Guide:

• Presents a complete, curated overview in one place – with curated editorials and storytelling per venue
• Inspires interest and curiosity 
• 1 in 4 users download the guide (~25% conversion rate from the targeted traffic)
• Has no adds inside the guide – noise free, user friendly, a planning tool through-out the summer 

It reaches a motivated audience with a clear intention to visit and discover art, but who: 

• are not actively searching for art exhibitions and art destinations, or who do not know where to look
• are unaware of the full cultural offering in their geographical area
• tend to default for familiar or nearby alternatives 
• lack time or direction to do their own research 

Format, audience & distribution

The guide is designed for real use throughout the summer:

• Fully mobile-optimised, easy to download and save on the phone, pc or e-mail inbox
• Interactive map and wish list
• Modern, visual, and easy to navigate user interphase
• Follow-up emails that reinforce engagement and drive visits: 70–90% open rates on email communication after the download

Audience:

• Art-interested and culturally curious users
• And those not familiar with local art offering
• One download = multiple visitors (friends, family)
• Published in English to reach both international visitors and a large French-speaking audience
• Users: ~50% French/local, ~50% international

Distribution:

• 3,5 months, from June to mid-September
• Main distributions channel: Targeted paid campaigns (Instagram & Facebook) during the entire campaign period 
• The Art Trotter’s social media (7k followers) and e-mail channels (10k database)

How your venue is featured

• Editorial presentation of your venue as a recommendation (text + images + link) - see page example below

• Placement in a curated, high-quality context 

• Visibility in a guide that is actively used — not just seen

• Inclusion in interactive map, wish list, and email follow-ups 

Participation is based on invitation, and includes a fee, ensuring a consistent level of quality and wide distribution.

Results you get

• Reaching new carefully segmented audiences  
• New visitors who come already informed, engaged and curious 
• Increased recognition 
• A placement among carefully selected high profile and high quality art venues along the French Riviera 
• Long-term impact and increased awareness beyond the summer period and after the campaign is over 

Compare the French Riviera Art Guide with other advertising and guiding options 

Other options: scroll, read, forget →  French Riviera Art Guide: save, plan, choose and be reminded by email 

Other options: immediate attention → French Riviera Art Guide: is actively used through out all summer. 

Other options: attract/visible only to people who are located in the same area → French Riviera Art Guide: encourages to travel along the coast for day trips and weekend get aways.

Other options: need be known by users/on demand guides → French Riviera Art Guide: provides all information right where the user is – online, on social media 

Other options: not mobile friendly → French Riviera Art Guide: fully mobile optimised, very easy to use

Example pages from the 2025 edition

Video demo of user journey and interface – mobile view

(2025 edition)

Private gallery package: €1.500 

• One dedicated editorial page in the guide per venue
• Visual presentation with images & direct link to your website / online plattform
• Placement on the interactive map
• Visibility in the guide’s wish list 
• Distribution through targeted advertising on social media during the entire period of 3,5 months (June – mid-September)
• Feature in follow-up email after download 
  → Your venue is highlighted as one of our "favourite destinations", sent to all users who downloaded the guide in one of the follow up e-mails
• Phot feature of your venue on the guide's sign up page (among other highlighted destinations)

Optional, can be included as a bonus: 

• Feature of your venue (interior or exterior) in the promo video campaign and on the guide's sign up page (NB: subject to the material quality and visuals' compatibility with the campaign's overall aesthetics and style) 

Deadline to join: 15 May

Send an email to team@thearttrotter.com with:

• Short description of your summer program and the artist's exhibited, information about the gallery, and any planned events for the period 
• 2–3 high-quality images and video (optional)