51% of collectors do this – and now you can too

amova amovaart artbaselubsglobalcollectingsurvey artcollector artcurator christmasgiftidea contemporaryart contemporaryartcollector femaleartist thearttrotter Dec 30, 2025

As the year draws to a close, something also happens in the art world: we pause, look back, and summarise.

And this year, one survey truly stood out. The well-known Art Basel & UBS Global Collecting Survey recently shared several fascinating insights. 👇

The most striking finding? As of this year, women now collect more art than men and spend 46% more on art purchases.

But that’s not all. Women collectors choose female artists far more often, and they also make bolder decisions: 55% of women purchase works by unknown artists, compared to 44% of men.

A surprising result, especially since women have traditionally been viewed as more risk-averse.

And another eye-opening insight: 51% of all collectors purchased at least one artwork online in the past year without seeing it in person.

All of this points in one direction: the art world is shifting — opening up to more people, more voices, and more diversity.

Amova's painting from the limited edition miniature series, Set 20x20

This miniature project has two purposes: to support the artist, and to give more collectors the opportunity to own one of her sought-after works in an accessible format.

Each piece is made using Amova’s unique technique, combining canvas with unexpected materials — including transformed tennis balls. You can’t see what the works are made of, but the final expression is completely distinctive and unlike anything else.

The works can be purchased individually or in sets of two or more, allowing you to choose the colour combinations yourself.

The prices (250–300 EUR) make it possible for most people to start or expand their collection, while directly supporting the artist.

Perhaps this could be the perfect Christmas gift to yourself — or to someone you love, {{ first_name }}? An aesthetic and original artwork with both soul and meaning.

Click here or on the button below to read more about Amova and choose your piece.

A set of Amova's painting from the limited edition miniature series, Set 20x20

Amova originally trained as a jewellery artist and designer, and shifted into painting only recently. Despite this, she has already exhibited in collaboration with the US Open and the Madrid Open, completed commissions for Adidas and Palais des Thés, and her works are part of collections owned by world-renowned tennis players.

To order, simply email your preferred colours and quantity to [email protected].

Amova ships to Europe, USA and around the world.

And remember — this series is a limited edition, so don’t wait too long!

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51% of collectors do this – and now you can too

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