A new trend is shaping modern life

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Have you ever stayed somewhere — a holiday rental, a boutique hotel, or a friend’s home — and felt instantly at ease?

Not just because it was beautiful, but because it felt considered. Like someone had cared about what the place says, not just how it looks.

More and more, it’s this sense of thoughtfulness — and often, the quiet presence of art — that’s defining the way we experience spaces.

There’s a growing trend today where art is becoming part of the soul of a space. Art isn’t just hanging on walls. It’s shaping mood, memory, and meaning — and becoming a key part of how we choose where we feel at home.

A sculpture of Jeff Koons in Villa Ama, Saint-Tropez, via Monaco-based luxury property rental St. Tropez House. ©Artist/BONO Photo: Kiri Nicolas Huhtanen.

A funky sculpture on the terrace. A limited edition photograph that tells a story. A painting that holds your gaze longer than expected. These moments matter.

In fact, current trends show that travellers increasingly seek places that feel curated, expressive, and meaningful. Spaces where art isn’t just a background — it's a presence.

We’re seeing this not only in interiors, but also in how people discover and connect with art globally — choosing art travels.

A meticulous early 20th-century recreation of an ancient Greek villa, built from the ground up as a winter residence on the French Riviera for a German collector. Villa Kérylos, Beaulieu-sur-Mer, France.

And more than that — the presence of art signals a new kind of luxury: not defined by price, but by curation, intention, and meaning.

In a world overwhelmed by visuals and fleeting trends, living with something truly meaningful — like art — is becoming the ultimate cultural currency.

It’s no longer about showing off, but about showing depth: identity, values, and personal story.

Art makes us feel.
It brings warmth, reflection, and memory.
It turns a neutral space into one with soul — and invites us to connect.

We want our environments to speak — about who we are, how we see the world, and what we value. And when art enters the room, it often does exactly that.

Lithographies by the artist duo Magne Furuholmen and the H.R.H. Queen of Norway. ©Artists/BONO

So, next time you walk into a space that feels right, pause and reflect:

What’s on the walls?
What catches the light?
What makes you linger a little longer?

Art isn’t just a luxury anymore.
It’s a quiet kind of language — and many of us are craving what it has to say.

PS: If you’re dreaming of building your own collection, refining an existing one, or bringing more meaning into your space, feel free to reach out — I’d love to hear from you and explore together!

PS2. Want some great movie ideas about art this summer? Get my curated ART MOVIE GUIDE here!

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A new trend is shaping modern life

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